Destination France: Authentic French Experience at Provence With Flying Emporium and Business France

Events | News | 25 July 2017

Provence is a charming destination that offers you a truly authentic French experience. Located in the south of France, Provence is a joyful paradise with lavender fields running endlessly into the horizon and the promise of perfect sunshine throughout summer.

From now until August 4, lucky travellers through both Kuala Lumpur International Airport (KLIA) 1 and 2 have the chance of winning themselves a holiday for two to Provebnce with the shop-to-win campaign Destination France at Flying Emporium. This is all made possible by the first travel retail partnership between Business France and retail specialist Valiram, which owns Flying Emporium.

Business France is the French national agency supporting the international development of the French economy. In Malaysia, it facilitates partnerships between Malaysian businesses, people and French entities.

“With 83 million foreign tourists visiting France, the country’s dynamic tourism sector is boasting new opportunities and experiences. With that, we want to create awareness on French hospitality businesses such as Air France KLM and Club Med to tourists in Malaysia. Working with Valiram makes a great collaboration because Flying Emporium alone has 45,000 visitors daily,” says Nasser El Mamoune, Director and Trade Commissioner at Business France.

“France remains the world’s most popular destination to this day. It holds the promise of romance, great art and cuisine and an amazing range of landscapes from modern cities to quaint countryside and beaches. At Flying Emporium we carry some of the best out of France in chocolates, fragrances, cosmetics and skincare so it is only natural that we extend that celebration of the French joie de vivre to our customers with the chance of a free trip. If France is your dream destination, taking part in the Flying Emporium’s Destination France shop-to-win campaign might just take you there,” says Valiram KLIA Travel Retail General Manager, Raj Daswani.


To participate, shoppers need only spend RM250 and above at Flying Emporium to enter the draw for the grand prize – a trip for two to Provence, France. The grand prize includes Air France return tickets and a five-day, four-night stay at Club Med’s beautiful Opio en Provence Resort, located on the Plateau de Valbonne close to Cannes, surrounded by olive groves and pine forests. Also up for grabs are four premium gift hampers comprising a delightful selection of French chocolates, fragrances and cosmetics.

Flying Emporium’s Destination France campaign is presented in partnership with Business France, Air France-KLM and Club Med. It runs until August 4. Join in the conversation on Facebook with @FlyingEmporium.

Flying Emporium is located at

• KLIA: Lot CPD NA5, Contact Pier, Domestic Airside

• KLIA 2: Lot No S2-2-A29, Domestic Departure/Arrival (Airside)

From left:

Vijay Sharma, Club Med Country Director – Malaysia & Singapore
Nasser El Mamoune, Business France Trade Commissioner Commercial Counsellor
Sharan Valiram, Valiram Executive Director
Estee Ng, Air France-KLM Country Manager – Malaysia & Brunei
Raj Daswani, Valiram KLIA Travel Retail General Manager

Club Med Opio en Provence Resort

Flying Emporium

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