Area Manager – Swiss Watch Gallery

1. JOB DESCRIPTION 

• The Area Manager oversees the overall sales & operations of multiple retail stores across large region. In addition, he/she oversees the order fulfilment processes for customers to ensure seamless customer experience across all channels. Foster a positive, engaging ethical working environment and bring inspiring leadership and guidance to retail team within the Area/ Region. He/she will be held responsibility of Profit and Loss across the Region for the retail stores. 

 2.KEY PERFORMANCE INDICATORS: 

• Increase sales and maximize profitability of the store 
• Achieve sell through % of the store 
• Inventory Integrity, managing stock losses and conducting stock counts 
• 360 survey on Entrepreneurial Spirit 
• Ensure all the Store Operation are compliance according to Valiram Group SOP 
• Creating customer insight resulting in uptake of product or increase in sale 

3.KEY AREAS OF RESPONSIBILITIES 

Drive the Sales and maximize Profitability 

• Manage Group of stores sales performance 
• Uses historical data to forecast patterns that are likely to recur 
• Selects appropriate forecasting techniques for each product line, store, and area 
• Produces demand forecasts for multiple products for stores in the region 
• Monitors effectiveness of sales forecasting system; adjusts, as necessary 
• Utilizes data to implement unique instore sales strategies 

 Deliver WOW Experience 

• Lead with service vision 
• Analyse service quality and customer satisfaction 
• Provide a unique and genuine customer experience that delights and engages every shopper by following the 7 steps to WOW 

 Manage Team 

• Provide direction and guidance to store managers 
• Influence team’s decision making 
• Instill Valiram’s Entrepreneurial Spirit within the Team 

 Drive Store Profitability 

• Overall responsibility of making the store profitable in his area 
• Recommends modeling and monetising business processes to improve profitability. 
• Evaluates connections between revenues and gross margins to uncover hidden profits and losses. 
• Oversees stores profitability variations based on its overall sales situation. 
• Interprets results of profitability analyses; provides recommendations to management. 

 Inventory Management 

• Applies systems and processes to identify and coordinate inventory requirements; resolves conflicts. 
• Coordinates daily work of inventory management for different retail locations. 
• Reviews reports used for inventory management to find out related problems. 
• Ensures that the inventory is at an appropriate level and meets both internal and external requirements. 
• Provides guidance on inventory management for a specific product group or location 

 Store and Customer Insight 

• Observe and provide commercial feedback on customer buying behaviour and advise brand on campaign changes. 
• Collate, analyse, and make sense of store and customer insights from SM and SSM.  
• Evaluate and feedback effectiveness of promotional campaigns 

 Foster Relationship with Stakeholder 

• Participate in Market analysis, trend recognition, and implementing improvement plans with Brand Manager/ Brand GM.  
• Develop and maintain business and professional networks 
• Work with respective business unit to enforce organisation policies, e.g. HR, Operations, Finance 
• Identify and establish internal and external stakeholder relationships 
• Manage conflict 
• Strategize partners for service excellence 

 5.REQUIREMENT 

• Total 10-15 years of retail experience with a minimum of 3 years as a senior store manager role. 
• Diploma/Bachelor’s degree (desirable) in related field or equivalent experience.  
• Ability to challenge and influence operational processes.  
• Proven ability to manage multiple stores in multiple location. 
• Experience in analytical and strategic business planning. 
• Proven track record of stakeholder management. 
• Competent in report writing and analysis. (# Years min 3 – 5 years as Senior SM with Valiram)