Senior Executive – CRM Support (DE/CS)

POSITION SUMMARY

• Collaborate with Marketing Manager to plan and implement CRM strategies, tactical programs and clienteling tools to drive client development and sales, meet new customer acquisition and exciting client retention goals.
• Provide resources, insights, and support to the retail team to inspire and build robust and consistent clienteling habits within stores.
• Present CRM overview and reports on growth of client database, developing initiatives to help improve and drive client outreach.

KEY PERFORMANCE INDICATORS:

• To plan and execute CRM projects within agreed timelines.
• To meet new customer acquisition and client retention targets.
• To complete marketing communication scheduling and messaging on time accurately.

KEY AREAS OF RESPONSIBILITIES

Client Database Management, Analytics & Reporting

• Provide data analysis and recommendation for CRM initiatives and event to ensure that right audience is segmented and targeted effectively to optimise ROI.
• Report post activation performance and overall effectiveness; summarising the key insights and offering recommendations.
• On-going management and continued segmentation of database to identify and target client segment for clienteling opportunities, to drive traffic and sales to stores, driving conversion and increase visits.

CRM Program

• Provide regular communication material to retail teams on the campaign information and updates.
• Work with DE team to develop CRM tools to ensure robust and effective program

Performance Monitoring

• Regular and detailed deep diving by store, events, client segments and other relevant metrics.
• Following performance results, suggest areas for improvement and propose new clienteling tactics and actions.

Client Appointments, Gifting & Experiences

• Create customised and tiered gifting & experiences that continuously surprise and delight clients with creativity and innovation, while ensuring an uncompromising high standard of luxury.
• Collaborate with retail team for top client & initiative specific gifting and experiences, to drive client engagement and sales conversion.
• Create tailored opportunities to drive sales through consistent and highly productive in-store private appointments

Other Support

• Monitoring market trends and providing regular competitor feedback
• Manage Email and WhatsApp marketing scheduling and messaging

CANDIDATE REQUIREMENTS: 

• Minimum Degree in Marketing, Business Administration or related program.
• Minimum 3 years of relevant experience in similar capacity or related field of work or luxury retail
• Strong project planning and execution capabilities
• Proactive and meticulous with strong attention to detail
• Data mining and analytical skills
• Resourceful and strong ability to multi-task
• Able to work independently and with multiple parties as part of the team
• Retail centric and client oriented
• Good Interpersonal skills
• Good Teamwork and has leadership quality
• Pleasant Personality
• Proficient in Computer Skills
• Good in English in both in oral and written. Ability to speak other language is an advantage