Digital Marketing Assistant Manager / Manager (Watches)

Position Summary:

• Plan and manage all digital marketing related responsibilities of the Watch Division, in accordance with Brands, Swiss Watch and Valiram guidelines.
• Define customer centric digital marketing strategies, process and procedures.
• Develop content and communication to customers on all Swiss Watch digital platforms.
• Manage budget and set direction to achieve business objectives.

Key Performance Indicators:

• Achieve set campaign objectives; in terms of increasing traffic, driving customer engagement, conversion, ROAS, etc.
• Principal liaison: Adhere to principal’s digital marketing and website guidelines, as well as report submission deadlines.
• Budget management: Adhere to approved spend.

Key Responsibilities:

Digital Media Planning

• Build a comprehensive digital media plan and consolidate activity calendar around digital content, social and programmatic ad buy, KOL, email and SMS across 4 countries – Malaysia, Singapore, Australia and Thailand.
• Build strong digital presence through a hands-on approach in developing digital content, creative, copy and video.
• Identify trends and optimise spend and performance based on insights.
• Stay abreast of the latest digital trends, identify new opportunities and prospect potential partners for us to create innovative and inspiring digital campaigns.

Social Media

• Daily management of the company’s social accounts.
• Coordination with brand partners to gather assets, select content and plan monthly social calendar.
• Develop social media campaigns to build online brand awareness.
• Follow brands, partners and watch communities on social media and be aware of the latest releases and industry news.
• Advise on the latest best practices and technological developments.
• Reply to comments, direct messages and questions on company’s social accounts.

Omni-Channel Collaboration

• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with Retail and rest of Marketing team to execute relevant online marketing initiatives to support offline marketing initiatives.

Website

• Manage and maintain content on company’s website.
• Collaborate with internal and external stakeholders to create landing pages and optimise user experience.
• Researching brands and watch-related content to develop inspiring and engaging stories. If required, work with content editor to refine or produce more elaborate content pieces.

Reporting and Analysis

• Track and measure the performance of each campaign. Analyse results, prepare post-campaign reports and share with relevant members of the team to develop optimisation plans.
• Conduct competitor business analysis, identify best practices and share with the team.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs).

Position Specification:

Education: Degree in Marketing, Advertising, Communications or related field.

Professional Experience:

• Expert knowledge of social media and digital marketing tools, curiosity for things related to digital.
• Proven work experience in both commercial and creative side of content creation, email and digital ads.

Personal Attributes:

• Analytical and able to drive meaning from data.
• Fluid to adapt to a highly dynamic luxury retail environment online and offline.
• Self-motivated and can work independently.
• Proficient in computer skills.
• To succeed in this role, you will need the drive and passion for learning about the industry and the ability to cope in a fast-paced environment.

Languages: Excellent command of spoken and written English. Knowledge of other language(s) is an added advantage.