Events & PR Assistant Manager / Manager (Watches)

Position Summary:

• Propose and execute immersive and relevant event concepts that are customer centric and in-line with brand direction.
• Plan, strategise and coordinate all media, PR and events-related activities.
• Manage budget and set direction for events and media plans to achieve business objectives.

Key Performance Indicators:

• Achieve set event and PR objectives; whether in terms of attendance, brand SOV, new leads or sales conversion.
• Principal liaison: Adhere to principal’s brand guidelines and report submission deadlines.
• Budget management: Adhere to approved spend.

Key Responsibilities:

Events Planning

• Build a comprehensive events calendar across 4 countries – Malaysia, Singapore, Australia and Thailand.
• Develop and manage all events such as boutique launches, product launches, press events and sponsorship activities.
• Plan and organise events with attention to financial and time requirements, as well as brand guidelines.
• Looking for and comparing different vendors, booking venues and outsourcing and negotiating with vendors to achieve business and event objectives.
• Stay abreast of the latest trends, identify new event concepts and prospect potential partners to deliver unique, immersive experiences.

Media Planning

• Develop a communications plan including strategy, goals, budget and tactics across key regions – Malaysia, Singapore, Australia and Thailand.
• Plan and execute PR campaigns and strategies to elevate the brand and support business objectives.
• Cultivate and maintain media relations, coordinate media inquiries and proactively identify and secure editorial or interview opportunities.
• Perform editorial task that include editing, proof-reading, press release, speeches, and other related press material.

Brand Partnerships

• Strategise and develop event and media proposals to brand partners to cooperate on events and media collaborations.
• Develop and maintain good relationship with mall management for tie up, mall advertising, event and real estate opportunities.

Reporting and Analysis

• Monitor and compile all publicity and press coverage into reports for management.
• Ensure timely submission of events and campaign reports including post-event recap and analysis.
• Track campaign performance, gather insights and evaluate program effectiveness, as well as provide recommendations to improve results.
• Review and research events and campaigns of other relevant brands and delivery key best practices to management.

Requirements:

Education: Degree in Marketing, Advertising, Communications or related field.

Professional Experience:

• At least one prior experience in media and/or events management.
• Strong leadership and management skills, with experience in working with multiple stakeholders and managing budgets.

Personal Attributes:

• Excellent interpersonal and communication skills with ability to build partnerships and relationships with stakeholders.
• Strong analytical and problem-solving skills.
• Fluid to adapt to a highly dynamic luxury retail environment online and offline.
• Self-motivated and can work independently.
• To succeed in this role, you will need the drive and passion for learning about the industry and the ability to cope in a fast-paced environment.

Languages: Excellent command of spoken and written English. Knowledge of other language(s) is an added advantage.