Marketing Manager (MLB)

1. POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for Steve Maddens & MLB according to set guidelines.
• Define customer centric marketing strategies, process and procedures for promotions and brand initiatives
• Support the Brand’s Business Goals.
• Support the CRM and increase existing base of VIP customers.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.

2. KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional Events

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Develop media relations policy.
• Initiate, develop, and maintain local, national, and international relations.
• Initiate, develop, and maintain media contacts for disseminating information.
• Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
• Frequently act as an company spokesperson, representing officials at media interviews and company meetings with approval from Directors
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures in consultation with the Directors

Marketing

• Plan and implement events calendar for positive brand building through promotional activities
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
• Have strong understanding in Social Media sites and Website updates
• Monthly engagement with Store Manager at store level

3. Requirements

• Minimum of a Diploma/Degree in Marketing
• 2-3 years of retail experience, preferably in luxury goods with a minimum of 1 year in customer service
• Service Oriented & Customer Focused
• Good Interpersonal skills
• Good Teamwork and has leadership quality
• Pleasant Personality
• Proficient in Computer Skills
• Good in English in both in oral and written. Ability to speak other language is an advantage