Senior Marketing Manager (Rituals)
Job Summary:
We are excited to share a new brand partnership with Rituals, a luxury home and body products for holistic wellbeing. Inspired by the wisdom and ancient traditions of Asian cultures, Rituals created an extensive collection of luxurious yet affordable products for home and body.
Rituals creates meaningful moments, and helps people slow down the pace of their busy lives. We need people that are passionate, energetic, and driven, people that go that extra mile.
If you want to be part of the pioneer team, we have multiple opportunities available for you. Be part of Rituals!
Position Summary:
- Plan and manage all marketing, advertising, publicity and promotional events for the Brand according to VG guidelines.
- Define customer centric marketing strategies, process and procedures for promotions and brand initiatives,
- Manage budget and set direction for the brand to achieve financial and business objectives.
- Support the Brand’s Business Goals.
- Support the CRM and build the base of VIP customers.
Key Areas of Responsibility:
Build & Implement Strategic Marketing Plans
- Develop and manage the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution.
- Develop strategies for new customer recruitment and CRM plans for top of mind recall.
- Create and publish all marketing campaigns in line with marketing plans.
- Make periodical competitor store visits to better understand the business marketing needs.
- Ensure all marketing materials are approved by Brand and/or Directors.
- Build effective working relations with key stakeholders
- Partner with 3rd party and Valiram Brand(s) to develop seasonal marketing and PR strategies.
Media Coverage
- Plan and direct advertising, public relations, and promotional events and strategies for the Brand(s).
- Interpret Brand(s) programs for the media and the public.
- Develop social media campaigns to build online brand awareness
- Frequently act as a Brand(s) spokesperson, representing officials at media interviews and company meetings with approval from the Brand General Manager
Media and Landlord Relationships
- Initiate, develop, and maintain local, national, and international media relations.
- Develop and maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.
Execute Events and Promotions
- Plan and implement events calendar for positive brand building through promotional activities.
- Conduct media and press events for seasonal launches.
- Plan & execute multiple local press days & consumer events to drive brand equity.
- Coordinate ceremonies, press conferences, and other events or special projects.
CRM and VIP Customer Management
- Identify and monitor VIP Customers.
- Build and implement appropriate plans to manage VIP customers and increase their visit.
Brand Reporting and Analysis
- Prepare monthly marketing reports for Country management analysis.
- Ensure timely submission of all marketing reports including post-event reports.
- Review and research marketing campaigns of competitor brands.
- Track marketing performance, gather consumer insights and evaluate program effectiveness.
- Deliver post program and promotion analysis and key best practices to Management.
Key Requirements:
- Minimum Bachelor Degree in Marketing or related field
- Minimum 4-5 years of marketing experience in cosmetic and beauty or a comparable retail environment.
- Fluent English, both in written and spoken. Knowledge of other languages is an added advantage.
- Good interpersonal skills
- Strong Financial Acumen
- Ability to handle stress, show resilience and adapt to changing market trends.
- Pleasant Personality with positive attitude
- Excellent communicator
- Good Persuasion and negotiation skills
- Proficient in computer skills
To apply for this job email your details to careers.my@valiram.com
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