Visual Merchandiser

POSITION SUMMARY
• Require the individual to create window and interior displays in retail outlets, often in-line with
company guidelines/ policy, with the primary aim of maximizing sales.
• Ensure that displays are changed regularly and themes can be dictated by a number of factors, including
the seasons of the year, notable events in the calendar (such as Valentine’s Day or Christmas), current
fashion/ trends or promotional material.
• Uphold and maintain VM standards of the stores in accordance with brand guidelines
• Be an Ambassador for the represented brand and portray at all times a professional and customer
oriented image.
• Contribute to the profitability of the store with your merchandise handling, replenishment, and
inventory control efforts.

KEY AREAS OF RESPONSIBILITIES

Responsible to Create Interior Display and Window Displays in Retail Outlet
• Create a retail environment that represents the brand using innovative and unique approaches to
obtain a customer friendly atmosphere; maintain and grow a visual personality for each store that is
reflective of the community in which it is located
• Implement the company’s visual merchandising directives throughout the store; such directives may
require some creativity in moulding them into being consistent with the particular store’s goals and
image
• Work with the Operations Manager/ Marketing Manager/ AVP Creative Design and/ or Director in
determining specific visual needs, such as fixtures, image photos, and point of sale materials for the
store
• Maximising the space and layout of the store, installing and dismantling displays, using available space
to the best advantage
• Coordinate with Operations & Store Leaders to schedule appropriate time for floor set, shipping
processes and receiving merchandise to make sure that merchandise is ready before being displayed
for sale in the store
• Help to train the store team about design concepts, visual display standards, and the proper
maintenance of the overall visual display effort
• Guide customers browsing through merchandise placement and store layout to result in an eventual
sale
• Ensure all stores have necessary VM elements for all products and also to look into inventory
management and orders
• Preparing for promotional events/ launches which could include contributing ideas for the whole setup and dismantling displays at the end of promotional period
• To work closely with supplier for materials, fixtures, props and/ or other items for the store/
promotions/ events

Ensure Display are Changed Regularly
• Conduct floor set with floor plan and share store photos with brand principal if required
• Help in designing and conceptualizing on all promotional materials such as invites, emailer and
corporate identity to support Marketing and Merchandising team that compliance with brand VM
guidelines
• Follow up on all VM related paperwork such as raising POs and submission of invoices
• To have an organize workspace with good filing system, soft and hard copy
• Perform additional duties as assigned by the superior