The strength of our youth and the freedom to be authentically themselves is the attitude at Steve Madden for Spring 2021. Born out of a rebellious spirit, Steve Madden sets out to influence a new generation of creatives. Tipping our hat to the Club Kids of the 90s, our cast evokes the same attitude, energy, and confidence to create change.
Steve Madden has been original since 1990 – and we are reimagining that journey for Spring 2021.
Show us what makes you original.
Looking to the iconic Steve Madden ads and designs of the 90s as inspiration, the campaign reimagines what resonated in the past for a new era to be bold. This season, the Steve Madden collection modernizes boho staples, turning up the volume with exaggerated braided and twisted leather straps and motifs, while chunky flatforms inspire nineties-style nostalgia. Of course, no Steve Madden collection is complete without exaggerated embellishments to make sure the footwear you select every day shows the world how you are original.
The global campaign will launch in North America, Europe, Asia, the Middle East, and India. Additional campaign videos and imagery will be featured across Madden’s social media platforms, on www.stevemadden.com and in Steve Madden stores worldwide.