Swiss Watch Gallery’s TIME KULTURE – Discover Basel (Kuala Lumpur)

News | 14 September 2015

Exclusive events with lifestyle partners – Tourism Malaysia, Maybank, Sheraton Imperial KL, Broker’s Gin, The Star and BMW 

Pavilion Kuala Lumpur . Wednesday 29 July 2015 to Sunday 9 August 2015

Kuala Lumpur, 29 July 2015 – 9 August 2015 – Swiss Watch Gallery, the premier Malaysian owned regional luxury watch retailer, presenting arguably the most comprehensive collection of the world’s iconic and sought after watch brands under one umbrella launched its signature watch showcase TIME KULTURE – Discover Basel. Time Kulture presented the latest in timepiece novelties at Pavilion Kuala Lumpur from Wednesday 29 July 2015 to Sunday 9 August 2015.

Over the 12 days, guests were thrilled to discover and preview more than 1500 timepieces, many of which were unveiled for the FIRST time in Malaysia.

Swiss Watch Gallery in collaboration with its lifestyle partners – Tourism Malaysia, Maybank, Sheraton Imperial KL, Broker’s Gin, The Star and BMW hosted several exclusive events for their esteemed guests. The union of these partners shaped a conceptual lifestyle that is appealing to like minded clientele, who all share a deep appreciation for the best in class brands with contemporary yet strong heritage backgrounds, and the love of integrating this passion for timepieces into their everyday lifestyle.

Time Kulture was officially launched by the Guest of Honour, YBhg Dato’ Abdul Khani bin Daud – Advertising Director of Tourism Malaysia; Sharan Valiram – Executive Director of Valiram Group, watch brand partners, and strategic lifestyle partners. Among those who graced the occasion included Swiss Watch Gallery guests, members of the media, watch enthusiasts, society and style influencers and tastemakers.

Each cocktail night, Sheraton Kuala Lumpur’s culinary team curated a delectable menu for the private, by-invitation event. Guests were also seen enjoying themselves sipping on cocktails by Broker’s London Dry Gin, whilst being served with an array of sumptuous selections of canapés followed by delightful desserts while being treated to performances by local artistes such as Joy Victor, Vanessa Tan, Talitha Tan and Mad Sally.

During the exhibition period, preferential privileges were tailor-made for acquisitions made during the limited period. To also ensure ease in owning one’s dream timepiece, Swiss Watch Gallery has tailor-made a 12 month 0% free instalment plan so that guests could fulfill their horological purchases with ease.

Sharan Valiram, Executive Director of Valiram owned Swiss Watch Gallery said, “Time Kulture offered a compelling showcase of cutting-edge concepts in watch-making, married with innovative designs, style and techonology.”

At Time Kulture, consumers could seek professional advice from the Swiss Watch Gallery watch associates who have their pulse on the industry. Swiss Watch Gallery watch specialists attend the yearly SIHH and Basel watch trade fairs and undergo regular brand trainings to ensure they are kept abreast in the industry.