The 2018 Spring-Summer Collection by La Martina starts with the concept of evolution, always held dear by the Argentinian brand, and gradually moves into the future. It maintains, however, strong ties with its roots and the world of polo. This journey leads to a new generation and includes expressive modes that become progressively more contemporary while, at the same time, holding on to La Martina’s own identity and integrity, epitomised by the lifestyle of the polo champion.
The collection is divided into three different lines that fully meet the challenges of producing clothes designed to narrow the boundaries separating activewear and casualwear, while maintaining the right balance and the dignified and easy elegance that La Martina has made its own over the years.
A constant feature in the expressive mode of La Martina is the ability to capture in its fashion line the spirit of the permanent globetrotter who personally absorbs and interprets the small details encountered on each journey. The main collection of the 2018 Spring-Summer range is no exception, dividing its journey three-ways by visiting three extremely important countries for polo: Argentina, England and the United States.
The 2018 Spring-Summer Collection by La Martina starts with the concept of evolution, always held dear by the Argentinian brand, and gradually moves into the future. It maintains, however, strong ties with its roots and the world of polo. This journey leads to a new generation and includes expressive modes that become progressively more contemporary while, at the same time, holding on to La Martina’s own identity and integrity, epitomised by the lifestyle of the polo champion.
The collection is divided into three different lines that fully meet the challenges of producing clothes designed to narrow the boundaries separating activewear and casualwear, while maintaining the right balance and the dignified and easy elegance that La Martina has made its own over the years.
A constant feature in the expressive mode of La Martina is the ability to capture in its fashion line the spirit of the permanent globetrotter who personally absorbs and interprets the small details encountered on each journey. The main collection of the 2018 Spring-Summer range is no exception, dividing its journey three-ways by visiting three extremely important countries for polo: Argentina, England and the United States.
The structural revolution is the key original feature of this collection. The formality of the Lifestyle line has been drastically reduced to favour a versatile offer suitable for both everyday and sporting contexts, maintaining the appeal and sophisticated character distinctive of La Martina.
Even the Guards line, a tribute to the guards of the Royal Family, always the apex of formality in all collections, has undergone an effective change where the clothes’ serious features have been lightened to give way to a more spontaneous style.
Lastly, for the first time, the summer collection introduces the Crossover line, bringing together iconic and traditional models and enhancing them with original graphic designs that leave space for personality and custom-tailoring.
The co-branding with Maserati continues along the lines of activewear that can even be used in an urban context. The line celebrates a journey bringing together two brands of excellence, both embodying the passion for sport and high quality standards.
View the capsule collection Primera Seleccion created in collaboration with Mariano di Vaio.
The structural revolution is the key original feature of this collection. The formality of the Lifestyle line has been drastically reduced to favour a versatile offer suitable for both everyday and sporting contexts, maintaining the appeal and sophisticated character distinctive of La Martina.
Even the Guards line, a tribute to the guards of the Royal Family, always the apex of formality in all collections, has undergone an effective change where the clothes’ serious features have been lightened to give way to a more spontaneous style.
Lastly, for the first time, the summer collection introduces the Crossover line, bringing together iconic and traditional models and enhancing them with original graphic designs that leave space for personality and custom-tailoring.
The co-branding with Maserati continues along the lines of activewear that can even be used in an urban context. The line celebrates a journey bringing together two brands of excellence, both embodying the passion for sport and high quality standards.
View the capsule collection Primera Seleccion created in collaboration with Mariano di Vaio.
